Pricing
With a monthly subscription fee of only $39.99 plus selling fees on items that sell (referral fee varies by category) Selling on Amazon is a low-cost, low investment, incremental sales channel. If you are looking to sell only a few products or expect to have less than 40 orders a month, click here to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of $0.99.
Media Categories and Referral Fees:
Product Category |
Referral Fee Percentage |
Closing Fee Amount (per item) |
Books |
15% |
$1.35 |
DVDs and Videos VHS |
15% |
$0.80 |
Music |
15% |
$0.80 |
Sign-up to sell media
Non-Media Categories and Referral Fees:
| Product Category |
Referral Fee Percentage |
Closing Fee Amount (per item) |
Baby |
15% |
|
Camera and Photo |
8% |
|
Consumer Electronics |
8% |
|
Health and Personal Care |
15% |
|
Home and Garden |
15% |
|
Kitchen |
15% |
|
Musical Instruments |
12% |
|
Office |
15% |
|
Software |
15% |
$1.35 |
Sporting Goods |
15% |
|
Tools and Hardware |
12% |
|
Toys and Games* |
15% |
|
Video Games |
15% |
$1.35 |
*HOLIDAY RESTRICTION: To help provide great service to our customers during the busy holiday season, we are not accepting new sellers in the Toys and Games category at this time. We plan to begin accepting new sellers in this category on January 5, 2009. Review announcement here.
Sign-up to sell non-media
Categories Requiring Approval and Referral Fees:
| Product Category |
Referral Fee Percentage |
Apparel |
15% |
Automotive Parts / Motorcycle & ATV |
12% |
Beauty |
20% |
Cell Phones and Accessories |
15% |
Grocery & Gourmet Food |
20% |
Jewelry |
20% |
Personal Computer |
6% |
Shoes & Accessories |
15% |
Watches |
13% |
Contact us for approval.
How It Works
Upload Your Product Inventory
With Selling on Amazon, it’s easy to upload your inventory. Once you’ve registered use the Web-based tools, a free desktop software application, or text files to get up and running fast.
Customers See Your Products on Amazon.com
Amazon.com is a leading web site and is a stop for millions of online shoppers. With millions of active customer accounts worldwide, your products are exposed to millions of potential customers every day.
Customers Purchase Your Products
Amazon.com makes buying your products a snap. With features like 1-Click and a brand millions of consumers trust, we help customers make quick, easy, worry-free purchases.
You Ship Products to Customers
Amazon notifies you by email when an order has been placed. You simply pack and ship your item to the customer (unless you let Fulfillment by Amazon do the work).
Amazon Transfers Payments to You
Amazon deposits payment into your bank account, and sends you an email notifying you that your payment has been sent.
Frequently Asked Questions
What products can I sell Amazon.com?
What type of products can I not sell on Amazon.com?
How much does it cost to sell on Amazon.com?
When do I start getting charged the monthly subscription fee?
What is Seller Central?
How do I add inventory?
How do I manage orders?
How do I get paid?
Do you offer fraud protection?
What is the A-to-z Guarantee program?
Can customers leave feedback and why is customer feedback important?
Can I offer gift wrap and gift messaging services to my customers on Amazon.com?
Can customers use Amazon.com Gift Certificates when purchasing my products?
What products can I sell Amazon.com?
You can sign-up now to sell items in the following categories: Books, Music, DVD, Video/VHS, Automotive, Baby, Camera and Photo, Electronics, Grocery, Health and Personal Care, Home and Garden, Musical Instruments, Office Products, Software, Sports & Outdoors, Tools and Hardware and Video Games.
Prior approval is required to sell in the following categories: Apparel, Beauty, Cell Phones and Accessories, Gourmet, Jewelry & Watches, Personal Computers (in Electronics category), Shoes & Accessories and Toys & Games. To request approval, contact us.
If you want to sell Toys & Games on Amazon.com, please review an important announcement before applying.
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What type of products can I not sell on Amazon.com?
You cannot sell the following items: Magazines and Newspapers, Adult Toys, Gift Cards and Gift Certificates, Guns and Ammunition, Photo Processing, Prescription Medication, and Tobacco and Alcohol.
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How much does it cost to sell on Amazon.com?
$39.99 monthly subscription fee plus a referral fee when an item sells (referral fee varies by category).
If you are looking to sell only a few products or expect to have less than 40 orders a month, click here to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of $0.99.
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When do I start getting charged the monthly subscription fee?
Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time.
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What is Seller Central?
Seller Central is the Web interface used to manage all aspects of Selling on Amazon.com. You can add product information, make inventory updates, manage orders, and manage payments though a suite of Web-based and downloadable tools.
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How do I add inventory?
You have three options for submitting product-related data:
- Use the Add a Product feature on Seller Central to create one product at a time
- Use the Seller Desktop, which is a free, easy-to-use desktop application that can be used to manage and upload inventory one product at a time or in bulk.
- Use inventory files to create multiple products simultaneously.
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How do I manage orders?
You have three options for managing your orders
- You can use the Web-based Manage Your Orders tool on Seller Central.
- You can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfill those orders.
- You can use the Amazon Services Order Notifier (ASON), which is a desktop application for computers running Microsoft Windows. It is designed to make managing your incoming orders quick and easy.
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How do I get paid?
Amazon first settles your account 14 days after you register. Subsequently, the settlement process repeats every 14 days. It normally takes 5 business days from the settlement until the money is available in your bank account. For a settlement to take place, you must
- Have a positive or zero Selling on Amazon account balance. Commission fees and customer refunds, if any, can affect your balance.
- Have entered valid information in Seller Central for your U.S. bank checking account.
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Do you offer fraud protection?
Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders for your products.
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What is the A-to-Z Guarantee program?
The A-to-Z Guarantee Program is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the merchant when they have a problem. If the merchant fails to resolve the problem, the customer can file an A-to-Z claim. When Amazon.com receives the claim, we send the merchant an automated email detailing the claim which requests a response with basic information about the order and the fulfillment process. Amazon.com will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the merchant's expense.
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Can customers leave feedback and why is customer feedback important?
Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.com.
- It's the best way for shoppers to identify you as a trustworthy merchant. Your rating appears on the Offer Listing Page and is one of the first things that customers see.
- Customers are more likely to purchase products from merchants with higher ratings.
- Your feedback rating is a key metric used by Amazon.com to measure your performance.
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Can I offer gift wrap and gift messaging services to my customers on Amazon.com?
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services merchant, you can make either or both of those services available to buyers of your items.
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Can customers use Amazon.com Gift Certificates when purchasing my products?
Yes, customers can use Amazon.com Gift Certificates when purchasing products from third-party merchants.
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