Pricing Plans
We offer two Selling on Amazon plans. Which suits your needs?
Selling Plan Features Professional
(Pro Merchant Subscription)		 Individual
(Sell Your Stuff)
  Start Selling Start Selling
Best for Sellers who.. Plan on selling more than 40 items a month Plan on selling fewer than 40 items a month
Monthly subscription fee $ 39.99 N/A
Selling fees per-item referral fees & variable closing fees1 $0.99 per item + referral fees & variable closing fees
Ability to create new products and add them to the Amazon catalog ✓ x
Fulfillment by Amazon enabled ✓ ✓
Use of feeds, spreadsheets, and other tools to load inventory ✓ x
Access to order reports and order-related feeds ✓ x
Amazon-set shipping rates for Books, CD and Vinyl, Video and DVD products ✓ ✓
Seller-customized shipping rates
(For products other than Books, CD and Vinyl, Video and DVD products)		 ✓ x
Promotions, Gift Services, and other special listing features ✓2 x
Eligible for featured seller status: this is necessary to be eligible to win the Buy Box on product detail pages ✓2 x
1variable closing fees applies to only Media products
2does not apply to Books, CD and Vinyl, Video and DVD products

Selling Fees (I. for media products | II. for other products)
I. Fees for Media Products
(Books, CD and Vinyl, Videos, DVDs, Video Games, Software, and Computer Games)
Individual & Professional sellers pay a referral fee and a variable closing fee for each media product sold.
The referral fee for media products is a percentage of the product price and the variable closing fee for media products is a fixed dollar amount. Both fees are set by Amazon for each media product category. The referral fee percentages and variable closing fees for media products are shown in the table below.
Media Category Referral Fee Percentage
(% of product price)		 Variable Closing Fee
(Fixed amount per item)
Books 15% $1.35
CD and Vinyl 15% $0.80
DVD 15% $0.80
Software & Computer Games 15% $1.35
Videos VHS 15% $0.80
Video Games 15% $1.35
Video Game Consoles 8% $1.35

Shipping Fees (Fulfilling Orders)

When you fulfill orders yourself, Amazon sets the shipping fees charged to buyers for Books, CD and Vinyl, Video, and DVD products sold by Professional sellers, and for all media products sold by Individual sellers. We charge these shipping fees based on the product category and the shipping service selected by the buyer, and then we pass the amount on to you. View Shipping Credits by Category.

For products that Amazon fulfills for you, we will charge for processing each order, for packing each unit in the order and for the weight of each unit in each order. Rates vary based on product type, size, and fulfillment channel. View Fulfillment by Amazon rates

The following example illustrates how referral fees, variable closing fees and shipping credits are calculated:
Example 1: Individual Seller
  • An Individual seller sells a book for $10 to a customer in the US who has selected standard shipping.
  • The seller receives $10.00 for the sale of the book and $3.99 as the standard shipping credit.
  • The seller is charged $1.50 for the 15% referral fee and $1.35 for the variable closing fee.

You Ship (Self Fulfillment)

Credits
Item price $10.00
Standard domestic shipping credit $3.99
Amazon Fees
Referral Fee: 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Fixed per-item closing fee ($0.99)
Outbound Shipping: minus your pack/shipping costs
Sale Proceeds $
Net amount credited to you $10.15*
  • *To determine true Sale Proceeds calculate your packing and shipping costs and subtract from Net amount credited line.

Amazon Ships (Fulfillment by Amazon)

Credits
Item price $10.00
Amazon Fees
Referral Fee: 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Fixed per-item closing fee ($0.99)
Fulfillment by Amazon Fees
Order Handling ($0.00)
Pick & Pack ($1.00)
Weight Handling# ($0.22)
Outbound Shipping N/A
30 Day Storage* ($0.01)
Sale Proceeds $
Net amount credited to you $5.43
  • *Product Dimensions: 6.7 x 4 x 1.3 inches
  • #Shipping Weight: 0.55 pounds

More Examples

II. Fees for Non-Media Products
(For products other than Books, CD and Vinyl, Videos, DVDs, Video Games, Software, & Computer Games)
For Professional sellers the referral fees are applied to the total proceeds from sales of products other than media products

, which includes the product price and all shipping and handling, gift-wrap and other charges, but excludes any taxes and customs duties. Individual sellers are charged the same types of fees on the sale of non-media products as they are on media products; that is, a referral fee on item price, a variable closing fee, and a fixed per-item closing fee. View variable closing fee schedule

Below are the referral fees applied to sales by Professional and Individual sellers of non-media products, by category.

Category (Non-Media Product) Professionals Individuals Referral Fee
Baby Products (excluding Baby Apparel) ✓ ✓ 15%
Beauty ✓ x 15%
Camera & Photo ✓ ✓ 8%
Cell Phones & Accessories ✓ x 15%
Consumer Electronics ✓ ✓ 8%
Grocery & Gourmet Food ✓ x 15%
Health & Personal Care ✓ x 15%
Home & Garden (including Pet Supplies) ✓ ✓ 15%
Kitchen ✓ ✓ 15%
Musical Instruments ✓ ✓ 12%
Office Products ✓ ✓ 15%
Personal Computer ✓ ✓ 6%
Sports & Outdoors ✓ ✓ 15%
Tools & Home Improvement ✓ ✓ 12%
Toys & Games* ✓ ✓ 15%
Unlocked Cell Phones ✓ x 8%
Categories Requiring Pre-Approval
 Contact us for approval
Automotive Parts & Accessories ✓ x 12%
Clothing, Accessories & Luggage ✓ x 15%
Jewelry ✓ x 20%
Kindle Accessories ✓ x 25%
Motorcycles, ATV & Protective Gear ✓ x 12%
Shoes ✓ x 15%
Sports Collectibles ✓ x 6-20%**
Watches ✓ x 15%
*Toys & Games has Holiday Selling Guidelines

To maintain buyer confidence in Amazon this holiday season, we are implementing Holiday Selling Guidelines for the Toys & Games store. Effective November 15, 2011, only those sellers who meet the following performance criteria will be eligible* to sell in Toys & Games from November 15, 2011 through the first week in January 2012:

  • Seller’s first sale on Amazon.com must be prior to 09/19/2011 (sale does not need to be Toy–specific).
  • Seller must have processed and shipped at least 25 orders (do not need to be Toy–specific) during the 60 consecutive days preceding 11/1/2011.
  • No greater than 1% short–term order defect rate as of 11/1/2011.
  • No greater than 2.5% pre–fulfillment cancel rate for the 30–days preceding 11/1/2011.
  • No greater than 5% late shipment rate for the 30–days preceding 11/1/2011.

*Orders fulfilled by Amazon will not be subject to the holiday season restrictions provided the account is in good standing.

Amazon Services reserves the right to cancel listings, suspend accounts, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.

**Sports Collectibles Referral Fees:
  • 20% for the portion of the total sales price up to $100 (with a minimum referral fee of $1.00)
  • 10% for any portion of the total sales price greater than $100 up to $1,000
  • 6% for any portion of the total sales price greater than $1,000
The following examples illustrate how fees are calculated for non-media items:
Example 4: Professional Seller
  • A Professional seller sells a camera that weighs 3lbs for $200 to a customer in the US who has selected standard shipping, for which seller charges $7.
  • Seller is charged the Camera and Photo category referral fee of 8% on the total sales proceeds of $207 (item price + shipping fee).

You Ship (Self Fulfillment)

Credits
Item price $200.00
Standard domestic shipping credit $7.00
Amazon Fees
Referral Fee: 8% x $207 ($16.56)
Outbound Shipping minus your pack/shipping costs
Sale Proceeds $
Net amount credited to you $190.44*
  • *To determine true Sale Proceeds calculate your packing and shipping costs and subtract from Net amount credited line.

Amazon Ships (Fulfillment by Amazon)

Credits
Item price $200.00
Amazon Fees
Referral Fee: 8% x $200 ($16.00)
Fulfillment by Amazon Fees
Order Handling ($1.00)
Pick & Pack ($1.00)
Weight Handling# ($1.20)
Outbound Shipping N/A
30 Day Storage* ($0.03)
Sale Proceeds $
Net amount credited to you $180.77
  • *Product Dimensions: 6.2 x 5.6 x 2.3 inches
  • #Shipping Weight: 3lbs

More examples

Fulfillment by Amazon Makes Business Sense

Cost Effective

Fulfillment by Amazon gives you more than just a fulfillment solution. Your FBA listings on Amazon.com are eligible for FREE Super Saver Shipping. Amazon Prime and Amazon’s world–class customer service–key features that customers search for when shopping Amazon.com. And you can fulfill orders from other websites from your inventory in our fulfillment centers using Multi–Channel Fulfillment.

Amazon’s extensive fulfillment network maximizes efficiency making it possible to provide competitive pricing for Fulfillment by Amazon. When you include the cost of overhead you could be spending on warehouse space, packing supplies, postage and labor, the savings can really add up.

How does pricing work?

When you sign up as a Professional (Pro–Merchant) Seller, Fulfillment by Amazon is included as an option. There are no monthly subscription charges for Fulfillment by Amazon, and the pricing is based on use. Fulfillment fees vary depending on the type of item (Media or non–media), its dimensions and weight, and the shipping method used. For example you can have us fulfill a 1 lb book for just $0.90 or a 2 lb electronics item for just $2.55.

For detailed explanation of Fulfillment by Amazon fees, download the FBA Program Fees(PDF).