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Product Ads on Amazon.com

Overview

Product Ads is an advertising program that allows sellers to promote their products on www.amazon.com. As a seller, you simply upload your catalog and set your cost-per-click bids. Amazon will then display highly targeted ads for your items on select product and search pages. Customers can click over to your web site and purchase the product directly from you. Contact us to learn more.

Why Product Ads?

Amazon.com Customers are Active Shoppers

According to Nielsen//NetRatings, more than 85% of Amazon's 44 million monthly active U.S. visitors are likely to have made a purchase online in the last 30 days — this is nearly 45% more than on the leading search engines*. With Product Ads, your items will be viewed by active Amazon shoppers, resulting in incremental sales to your e-commerce web site.

Optimize your Advertising Investment

Take complete control of your advertising budget. There are no monthly fees - you are charged only when an Amazon shopper clicks on your ad and is taken to your web site. You control not only the maximum price you are willing to pay for that click, but also your daily budget. This allows you to measure the return on your advertising investment and optimize your budget accordingly.

Ease of Use

The advertiser web interface allows you to manage your product advertising business on amazon.com. Once you upload your product catalog and set your cost-per-click bids, Amazon will display targeted ads that link directly to the item on your web site. These targeted ads will display on select Amazon product and search pages. If your product is new to the amazon.com catalog, a new product page will be created using your item title and description and your ad will display on that page.

* Source: Nielsen//NetRatings @Plan, Summer 2007

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