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Product Ads - How it works

 

Upload Your Product Catalog & Set Your Bids

Product Ads displays ads for each product that you upload to the amazon.com catalog. Once you have registered, you can use either the web-based tools or the custom desktop application to upload your items. To activate your ads, simply review your bids in each of the relevant bidding categories and set your daily budget. Your ads will then appear on amazon.com.

 

Customers See Your Ads on Amazon.com

Your ads will be viewed by active amazon.com shoppers each day. They will appear on select amazon.com product and search pages.

 

Customers Click to Product Pages on Your Website

When an amazon.com shopper clicks on your ad they are taken directly to your web site. You can then tailor the buying experience based on your e-commerce expertise. This allows you to deliver a unique end-to- end retail experience, ultimately resulting in new customers and additional revenue for your business.

 

You are Charged a Cost-Per-Click

Using the advertiser web tools, you can easily view your invoice and track your advertising budget over time. There are no fees for impressions - you are only charged when an amazon.com shopper chooses to click on your ad and is taken to your web site. You control not only the maximum price you are willing to pay for that click, but also your daily budget. Most importantly, you can measure your return on investment and optimize your budget accordingly. Invoices are published on a regular basis and payment is collected via credit card.

 

Customers Purchase Products from Your Web Site

Because amazon.com customers are clicking to your web site, you have the ability to customize the buying experience and to merchandise your products appropriately. Customers benefit from the seamless discovery of your products on amazon.com in conjunction with your e-commerce expertise.

 

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