Amazon WebStore is a comprehensive, full-featured ecommerce product that enables you to build and operate a profitable direct-to-customer business. WebStore's intuitive, self-service toolset enables you to easily and rapidly build and manage your online business, at a very low cost of operation. WebStore offers you full control and flexibility to manage customer experience across multiple channels (website, store, phone), incorporates Amazon's ecommerce expertise for ongoing seller success, and leverages the strength and reliability of Amazon infrastructure. You can get started now with zero hardware and software investment and with no long term contracts.
Intuitive, rapid, low-cost deployment of web channels (website, store, phone)
Centralized management and visibility of customer experience across multiple channels
Flexibility and control to brand and customize experience
Consistent, reliable fulfillment of the customer promise
Ability to easily add new product and service offerings
Create a custom branded eCommerce site using Amazon technology
Quickly create and maintain your WebStore with minimum IT support
One interface for managing your inventory, product information, and orders across all your channels
List Amazon.com items on your own WebStore to augment your product selection
No need to pay for a merchant account, Amazon provides payment processing with Fraud protection
Built-in optimization for search engines and feeds to search and comparison engines so customers can easily find and buy your products
Use powerful library of ready to use merchandising widgets for effective merchandising of your products
Create and launch marketing promotions across all your channels (website, store, phone) quickly by using a suite of ready to use promotions
Take advantage of additional services such as Selling on Amazon and Fulfillment by Amazon to grow your business and improve customer satisfaction while reducing your WebStore fees
Increase conversion with proven features, such as high upsell cart, mini cart, best sellers and personalization
Try FREE* for 30 days!
Your Business Needs
Welcome to the new version
of Amazon WebStore. Here you can take advantage of
world-class ecommerce capabilities to design, build and
manage your ecommerce business not just on the web, but
multi-channel selling across your stores and call
centers. Whether you're ready to take your business
online for the first time or upgrade your current site,
the Amazon WebStore is your solution for creating a
top-of-the line professional ecommerce site.
Grow your business
Amazon makes it easy to create your own
ecommerce site for your business. With your brand,
your products and Amazon expertise to help, you
can increase your reach to customers like never
before
When you team up with Amazon to create your ecommerce site, there's no need to invest in any software or hardware or find
space for servers. You can focus on what you do best, without worrying about hiring an IT department.
Simple, Intuitive and no IT investment »
Get moving quickly
Typically, it can take many months to build a highly-customized ecommerce site. Amazon WebStore is built so you can quickly
create a sleek, professional, branded site and start selling. Launch your ecommerce site with no upfront IT investments.
Faster time to market »
Make customers loyal
Give your customers better service. Amazon WebStore is a multi-channel platform that gives your representatives, sales staff and
management access to the same customer information, allowing you to serve everyone web, in-store and by phone, with speed and ease.
Better customer experience »
Customer Testimonials
We’ve made it easy for hundreds of businesses to find success online. Here are just a few reviews from customers that run their ecommerce business on Amazon WebStore.
Shoplift
"With WebStore, Shoplift.com now has a professional retail platform, easily customized to fit our needs, allowing our business to grow and expand, and meet the demand of our customers. Management of orders and inventory made simple to use. Payment processing through Amazon.com makes our customers feel safe and secure. The entire process of integrating thousands of our products with the Amazon WebStore platform was an incredibly simple process due to the professionalism and high skills of the integration department at Amazon.com. We are looking forward to a very long and a thriving relationship with Amazon.com"
-- Victor M., Founder, www.shoplift.com
Cosmetic Solutions
"WebStore by Amazon provided Cosmetic Solutions with the right platform at the right time. We had been dreaming of a way to create and deploy niche retail Web stores from our Amazon product data. The beauty is that we get the orders coupled with our Amazon order feed so we can grow without the headaches of managing independent multiple storefronts. Since WebStore by Amazon allows you to create multiple Web sites at no extra cost, we were able to publish targeted destination microsites like suncareking.com, travelsizeking.com, and thebeautysupplier.com very successfully and have plans to develop many more. Thanks Amazon!" Suncareking.com
travelsizeking.com
thebeautysupplier.com
pdrMED
"We attribute our success to three key strategic moves; offering high quality medical supply merchandise, unmatched customer service, and our partnership with Amazon.com. The software programming tools that Amazon provides make it easy to create and maintain a professional Web site that gives the customer a positive buying experience. Customer satisfaction equals increased revenues and profits. We have experienced a five-fold growth year on year and we attribute this growth to our relocation on Amazon and its WebStore. I must say that www.pdrmed.com would not be where it is today without the help of Amazon.com." -
pdrmed.com
The foursome
"The Foursome is a 70-year-old retail store that is recognized as one of the finest clothing retailers, not only in the Minneapolis area, but across the country. We've been selling online since 2000 and changed platforms to WebStore by Amazon because it allowed us to manage our orders and content for both selling on Amazon and on our own Web site through one centralized interface."
-- Nicole C.,www.thefoursome.com
In the garden and more
"WebStore by Amazon is simple to use, helps you create a Web site that has pizzazz and looks professional and is easy to maintain. Plus, it also gives you two platforms on which to sell —Amazon.com as well as your own WebStore — and they process all my credit card transactions. What could be better than that? WebStore by Amazon has been an excellent choice for our business inthegardenandmore.com. It is affordable and professional and it has helped our business grow." -
inthegardenandmore.com
Element Jewelry
"I love how I can manage the items I am selling on Amazon.com and on my own e-Commerce site (www.elementjewelry.com) through just one place. WebStore by Amazon has added hours back to my week because I no longer have to manage my sales from two different places."
- elementjewelry.com
Pricing
Introducing new pricing and bundling options that scale with your business and make it simple for you to select the capabilities that are right for you to build and grow your online and multichannel business.
+ Selling on Amazon1
+ Selling on Amazon1 + Fulfillment by Amazon2
2.0% Transaction Fee + $24.99 / Month.
ZERO START-UP COST.
Plus payment processing and
fraud protection fees (see below)
30 day FREE* trial
1.0% Transaction Fee + $14.99 / Month.
ZERO START-UP COST.
Plus payment processing and
fraud protection fees (see below)
30 day FREE* trial
0.7% Transaction Fee + $9.99 / Month.
ZERO START-UP COST.
Plus payment processing and
fraud protection fees (see below)
30 day FREE* trial
Amazon WebStore Features Include:
Step-by-step launch wizard
Full control and flexibility of site design and branding, with easy-to-use tools and widget library
Centralized management and visibility of catalog, inventory, orders, customers and revenue across channels
Amazon proven marketing techniques, such as ratings and reviews, best sellers, marketing, quick-view product pages and mini-cart
Ability to personalize customer experience across web, phone, store
Integrated ability to enable millions of Amazon customers to use their credentials for checkout
Amazon's A-to-z Guarantee on purchases**
Amazon WebStore Features PLUS:
Earn additional revenue by selling on Amazon.com from the same account
Expose your brand to millions of Amazon.com shoppers
Automatic link back to your Amazon WebStore from your Amazon At-A-Glance page
Unified interface to manage inventory, orders and customers for Amazon.com and your Amazon WebStore purchases
Selling on Amazon and Fulfillment by Amazon Fees and Conditions
1Selling on Amazon fees apply. $39.99 / month and referral fees that vary by product category. For schedule of fees click here.
2Fulfillment by Amazon fees vary depending on the type of item (Media or non-media), its dimension and weight, and the shipping method used. For schedule of fees click here.
Applicable Conditions WebStore + Selling on Amazon - To qualify for lower WebStore fees, you must register for a Pro Merchant account on Selling on Amazon and must maintain listing and price parity between Amazon WebStore and Amazon.com.
WebStore + Selling on Amazon + Fulfillment by Amazon - To qualify for lower WebStore fees, in addition to meeting the WebStore + Selling on Amazon conditions, you must ensure that an average of 20% of your products sold through Selling on Amazon, are fulfilled by Fulfillment by Amazon.
Payment Processing and Fraud Protection Fees
If you sign up now, you will pay the lowest available payment processing and fraud protection fee for your account type and no per transaction fees through May 31, 2010
The new Amazon WebStore provides greater flexibility in the payment processing and fraud protection fees applicable to your business, and enables you to reduce those fees as your business grows.
Which fees apply depend upon your decision of whether to implement customer accounts specific to your website (Amazon WebStore Accounts), or to implement customer accounts that can also be used on Amazon.com and other Amazon sites (Amazon.com Accounts).
*Offer includes one month of subscription fees only (you will also be charged a transaction fee and a payment processing and fraud protection fee for items that sell). Offer limited to new Amazon WebStore subscriptions only. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.
**Available for sellers who select Amazon.com Accounts, which allows customers to checkout using their Amazon.com account credentials on seller WebStores. Some restrictions apply.
***Total Monthly Sales Proceeds tier is determined based upon the average total monthly sales proceeds over the previous three calendar months.
Amazon WebStore an Amazon Services Product is a
comprehensive eCommerce solution that allows you to leverage the power of
Amazon's technology to grow your business. With Amazon WebStore, you get
your own branded Web site with the benefits of Amazon's technology and
expertise.
1-Click WebStore allows you to quickly create your own branded Web site in as little as one click. If you choose this option
after you register, you can choose to accept our default options or you can
change the look and feel by selecting from a variety of pre-made templates.
You then simply click a button and we create your store for you in a manner
of minutes.
Yes. Amazon WebStore allows you to quickly add
products from Amazon.com to your Web site and collect an Associate Program
referral fee when such items are sold. You can easily add Amazon products
through 1-Click WebStore or through the Category Manager.
Existing Amazon customers can use their Amazon.com
customer account to buy products from your WebStore. If a customer doesn't
have an Amazon account, they can simply create one as they place an order on
your site. Your customers get the safety of the Amazon.com cart and you get
the fraud protection of Amazon's checkout system.
At your option, customers can write product reviews
on your WebStore site, and customers can also leave feedback on any order,
whether the order was placed on Amazon.com or on your WebStore. You can view
this feedback on the Seller Central Reports tab by clicking Seller
Performance.
Yes. Amazon WebStore uses the same sophisticated
fraud detection tools that allow you to benefit from Amazon’s
world-class payment fraud protection. Amazon’s payment fraud
protection helps ensure orders are legitimate and ultimately minimizes
orders lost due to poor fraud detection.
Customers who shop on your WebStore will feel more
confident buying from your Web site knowing they are protected by the same
A-to-z
Guarantee that protects shoppers on Amazon.com.
Learn
more about the A-to-z Guarantee.
Seller Central is the online interface used to
manage all aspects of WebStore, Selling on Amazon, and Fulfillment By
Amazon. You can add product information, make inventory updates, retrieve
orders, and design your WebStore though a suite of Web-based and
downloadable tools.
The tools available in Seller Central offer you a
choice of using online tools, a downloadable desktop application, or flat
files to upload your products and add inventory information to your
WebStore.
You can either take a few moments to customize one
of our easy-to-use templates or use our 1-Click feature to create and launch
your WebStore in minutes! Amazon WebStore gives you robust online tools
to create and maintain your WebStore.
After designing your WebStore, you can preview and
publish your store to a temporary site automatically generated by Amazon or
you can publish your store to an existing domain. If you don’t
have a domain name you can purchase a domain name with any registrar. Note:
publishing your WebStore using your own domain name requires a few more
steps to complete.
WebStore can help you build your category structure
by using automated tools or you can create your own customized category
structures that best represents your product selection.
You can use one of two options to set up your
WebStore using your existing domain name. You can configure these settings
yourself using guidance provided by Amazon or contact your domain registrar
and ask them to complete the configuration for you. Detailed steps for
completing each option are available in the Amazon WebStore help
documentation, which you can review after registration.
You can be notified of customer orders via email,
feed or by checking your Seller Central online account daily. WebStore
orders are listed under the Orders tab in Seller Central so you can identify
those separately from your Amazon.com orders (if you also so sell on
Amazon). You can also search, sort, and view orders, as well as issue
refunds.
Get multiple stores for only $59.99 per month and a
7% referral fee when items sell.This covers all credit card processing and
transaction fees. Referral fees are deducted from your account on a
scheduled basis when your account is settled.
No. You can create multiple WebStores within your
account, each one a customized and independent Web presence for no
additional monthly fee.
*FREE offer applicable to subscription fee only. Check webstore.amazon.com for offer details.If you want to continue after your 30 day FREE trial, do nothing. Your registration will automatically continue and we will charge your credit card the monthly subscription fee at the beginning of every month thereafter.
Amazon makes it easy to create your own
ecommerce site for your business. With your brand,
your products and Amazon expertise to help, you
can increase your reach to customers like never
before
When you team up with Amazon to create your ecommerce site, there's no need to invest in any software or hardware or find
space for servers. You can focus on what you do best, without worrying about hiring an IT department.
Typically, it can take many months to build a highly-customized ecommerce site. Amazon WebStore is built so you can quickly
create a sleek, professional, branded site and start selling. Launch your ecommerce site with no upfront IT investments.
Give your customers better service. Amazon WebStore is a multi-channel platform that gives your representatives, sales staff and
management access to the same customer information, allowing you to serve everyone web, in-store and by phone, with speed and ease.
"With WebStore, Shoplift.com now has a professional retail platform, easily customized to fit our needs, allowing our business to grow and expand, and meet the demand of our customers. Management of orders and inventory made simple to use. Payment processing through Amazon.com makes our customers feel safe and secure. The entire process of integrating thousands of our products with the Amazon WebStore platform was an incredibly simple process due to the professionalism and high skills of the integration department at Amazon.com. We are looking forward to a very long and a thriving relationship with Amazon.com"
"WebStore by Amazon provided Cosmetic Solutions with the right platform at the right time. We had been dreaming of a way to create and deploy niche retail Web stores from our Amazon product data. The beauty is that we get the orders coupled with our Amazon order feed so we can grow without the headaches of managing independent multiple storefronts. Since WebStore by Amazon allows you to create multiple Web sites at no extra cost, we were able to publish targeted destination microsites like suncareking.com, travelsizeking.com, and thebeautysupplier.com very successfully and have plans to develop many more. Thanks Amazon!"
"We attribute our success to three key strategic moves; offering high quality medical supply merchandise, unmatched customer service, and our partnership with Amazon.com. The software programming tools that Amazon provides make it easy to create and maintain a professional Web site that gives the customer a positive buying experience. Customer satisfaction equals increased revenues and profits. We have experienced a five-fold growth year on year and we attribute this growth to our relocation on Amazon and its WebStore. I must say that 
"The Foursome is a 70-year-old retail store that is recognized as one of the finest clothing retailers, not only in the Minneapolis area, but across the country. We've been selling online since 2000 and changed platforms to WebStore by Amazon because it allowed us to manage our orders and content for both selling on Amazon and on our own Web site through one centralized interface."
"WebStore by Amazon is simple to use, helps you create a Web site that has pizzazz and looks professional and is easy to maintain. Plus, it also gives you two platforms on which to sell —Amazon.com as well as your own WebStore — and they process all my credit card transactions. What could be better than that? WebStore by Amazon has been an excellent choice for our business inthegardenandmore.com. It is affordable and professional and it has helped our business grow."
"I love how I can manage the items I am selling on Amazon.com and on my own e-Commerce site (
What is Amazon WebStore?
