TextbooksRus, a seller of new and used college textbooks, started its business with a few brick and mortar stores. In 2001, the company made a move to sell online via its own website. In an effort to grow the business even further, the company started using Selling on Amazon in 2003. “Ever since our first day on Amazon.com, sales have just gone up, up, up,” says John Glass, Vice President and CIO of TextbooksRus. “Today, the company sells product on more than 13 online sales channels but Amazon remains our number one revenue generator,” adds Glass.

Combining Fulfillment by Amazon (FBA) with Selling on Amazon has helped the company even more. Adding FBA to TextbookRus’ Amazon sales channel has increased inventory turnover rates by 25 percent, essentially making the company’s offers more compelling to customers since free shipping is such a huge draw and today’s online shopper has come to expect it. Glass also believes that FBA makes customers more confident about their purchases. According to Glass, “When you are Selling on Amazon, you’re reaching so many customers–their reach is unparalleled. Adding FBA on top of that? Your products look that much better, and you’re almost guaranteed a sale.”

In addition to increased conversion rates and sales, TextbooksRus is seeing organizational benefits from FBA. The service helps the company better manage and control inventory. It also eliminates the need to pay employees to pick books off the shelves, pack them, and then ship them out, a process that would be quite expensive to manage internally. With FBA, TextbooksRus sells the product and Amazon handles the rest.

“As Amazon continues to grow, we look forward to growing with them,” concludes Glass.