Team up with the world's leading internet retailer and sell to millions of customers. Looking to sell only a few products? Click here to sign up as an Individual seller with no monthly fee. Pay only when item sells. Have lots of products to sell (40 or more orders per month), click on the sign up buttons on the right to become a ProMerchant to take advantage of our volume selling program. Selling on Amazon is a low-cost, low investment, incremental sales channel that allows millions of Amazon.com customers to buy from you quickly and easily on Amazon.com.
Reach tens of millions of customers. Selling on Amazon puts your products in front of one of the largest retail customer bases available online.
Simple Set-Up. Our easy web-based interface lets you upload products and manage inventory levels and orders. And if you bundle with Fulfillment by Amazon, we can pick, pack and ship your orders too.
Low risk. No payment hassles. No listing fees, world-class fraud protection services, we handle all of the payment processing allowing you to focus on growing your business.
Based on your selling needs, Amazon offers two pricing plans under Individual or Pro Merchant.
Individual Plan. If you are looking to sell only a few products or expect to have less than 40 orders a month, sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of $0.99. Click here to sign up with an individual account.
Pro Merchant Plan. If you expect to have more than 40 orders a month, a Pro Merchant account provides you with the tools and analytics to manage your products on Amazon. With a monthly subscription fee of only $39.99 plus selling fees on items that sell, Selling on Amazon is a low-cost, low investment, incremental sales channel.
Plan Features
Individual
Pro Merchant
Monthly Subscription Fee
N/A
$39.99
Per Sale Closing Fee
$0.99
N/A
Ability to create new products and add them to the Amazon catalog
No
Yes
Use of feeds, spreadsheets, and other tools to load inventory
No
Yes
Access to order reports and order-related feeds
No
Yes
Eligible for featured seller status; this is necessary to win the Buy Box on product detail pages
No
Yes*
Listings automatically expire after 60 days
Yes
No
*applies to non-media products
Selling Fees (applicable to both plans)
Per items percentage and closing fees apply to both Individual and Pro Merchant plans.
With Selling on Amazon, it's easy to upload your
inventory. Once you've registered use the Web-based tools, a free desktop
software application, or text files to get up and running fast.
Customers See Your Products on Amazon.com
Amazon.com is a leading web site and is a stop for
millions of online shoppers. By listing your products on Amazon.com, reach
millions of potential customers every day.
Customers Purchase Your Products
Amazon.com makes buying your products a snap. With
features like 1-Click and a brand millions of consumers trust, we help
customers make quick, easy, worry-free purchases.
You Ship Products to Customers
Amazon notifies you by email when an order has been
placed. You simply pack and ship your item to the customer (unless you let
Fulfillment by Amazon do the work).
Amazon Transfers Payments to You
Amazon deposits payment into your bank account, and
sends you an email notifying you that your payment has been sent.
What Customers Say
"Amazon has proven to be superior both in
ASP and low customer service need - they've got the buyer and seller
experience figured out. We think Amazon may end up being 50% of our sales by
the end of 2007. They have been wonderful to work with and I feel they now
stand alone in embracing the Long Tail sales model, which is going to
greatly benefit our company in the long run." Kevin Harmon, President
Inflatable Madness
"pdrmed.com provides innovative, state-of-the-art professional
medical products to individuals, physicians, doctors, nurses, and students.
We attribute our success to three key strategic moves; offering high quality
medical supply merchandise, unmatched customer service, and our partnership
with Amazon.com. pdrmed.com is an Amazon pro-merchant and also uses Amazon's
WebStore as our internet host provider. Amazon.com provides high quality
local technical support which is available 7 days a week. There is never an
issue that they cannot solve immediately and I consider this absolutely
superior service bar none. The Software programming tools that Amazon
provides make it easy to create and maintain a professional Web site that
gives the customer a positive buying experience. Customer satisfaction
equals increased revenues and profits. We have experienced a 5 fold growth
year on year and we attribute this growth to our relocation on Amazon and
its Webstore. I must say that www.pdrmed.com would not be where it is today
without the help of Amazon.com." Ron H., Owner
pdrMED
"The technology and support offered by Amazon makes selling our
products a breeze, and no one has more shoppers than Amazon! Our gift basket
company quickly quadrupled its sales and continues to grow, thanks to
Amazon's continuous attention to the needs of both merchants and shoppers." Anji Cozart
ArtofAppreciation.com
"Amazon.com promerchant [Selling on Amazon] solution: this is an
easy, user-friendly and cost effective platform that integrates instantly
with current operations and work seamlessly alongside them. Not only does
one retain full inventory control and level of services but one benefits
from an established and reliable selling platform and marketing program to
reach a broader audience than one could on his own." Jacques Bergier
Leonidas
You can sign-up now
to sell items in the following categories: Books, Music, DVD, Video/VHS,
Baby, Camera and Photo, Electronics, Grocery, Health and
Personal Care, Home and Garden, Musical Instruments, Office Products,
Software, Sports & Outdoors, Toys & Games, Tools and Hardware and Video Games.
Prior approval is required to sell in the following
categories: Apparel & Accessories***, Automotive, Beauty, Cell Phones and Accessories, Gourmet, Jewelry &
Watches**, Personal Computers (in Electronics category) and Shoes. To request approval,
contact
us.
These include: Magazines and Newspapers, Adult
Toys, Gift Cards and Gift Certificates, Guns and Ammunition, Photo
Processing, Prescription Medication, and Tobacco and Alcohol.
The A-to-z Guarantee Program is designed to handle
situations where a customer either never received a product or received a
product that is materially different from what was ordered or expected. We
ask customers to first contact the merchant when they have a problem. If the
merchant fails to resolve the problem, the customer can file an A-to-z
claim. When Amazon.com receives the claim, we send the merchant an automated
email detailing the claim which requests a response with basic information
about the order and the fulfillment process. Amazon.com will then determine
how the claim will be settled which may include reimbursement of the order
to the customer, at the merchant's expense.
Seller Central is the Web interface used to manage
all aspects of selling on Amazon.com. You can add product information, make
inventory updates, manage orders, and manage payments though a suite of
Web-based and downloadable tools.
You have three options for submitting
product-related data:
Use the Add a Product feature on Seller Central to create one
product at a time
Use the Seller Desktop, which is a free, easy-to-use desktop
application that can be used to manage and upload inventory one product
at a time or in bulk.
Use inventory files to create multiple products simultaneously.
You can use the Web-based Manage Your Orders tool on Seller Central.
You can download the daily order report, a tab-delimited file that
provides a summary of the orders you received, and includes customer and
shipping information so you can fulfill those orders.
You can use the Amazon Services Order Notifier (ASON), which is a
desktop application for computers running Microsoft Windows. It is
designed to make managing your incoming orders quick and easy.
Yes. Our Gift Messaging service allows customers to
write gift messages for individual items or for entire orders, and our Gift
Wrap service allows customers to select and pay for gift-wrapping for each
item in their order. As an Amazon Services merchant, you can make either or
both of those services available to buyers of your items.
Yes customers can leave feedback. Maintaining a
high feedback rating is a critical factor for success on Amazon.com.
It's the best way for shoppers to identify you as a trustworthy
merchant. Your rating appears on the Offer Listing Page and is one of
the first things that customers see.
Customers are more likely to purchase products from merchants with
higher ratings.
Your feedback rating is a key metric used by Amazon.com to measure
your performance.
Amazon first settles your account 14 days after you
register. Subsequently, the settlement process repeats every 14 days. It
normally takes 5 business days from the settlement until the money is
available in your bank account. For a settlement to take place, you must
Have a positive or zero Selling on Amazon account balance.
Commission fees and customer refunds, if any, can affect your balance.
Have entered valid information in Seller Central for your U.S. bank
checking account.
If you are looking to sell only a few products or
expect to have less than 40 orders a month,
click
here to sign up as an Individual seller with Amazon which has no
monthly fee but instead a per product sold fee of $0.99.
Sellers can sell on Amazon.com with an Individual account or a Pro Merchant account. The differences between the two types of accounts are outlined in the table below.
Seller Account Type:
Individual
Pro Merchant
Monthly Subscription Fee
N/A
$39.99
Per Sale Closing Fee
$0.99
N/A
Ability to create new products and add them to the Amazon catalog
No
Yes
Use of feeds, spreadsheets, and other tools to load inventory
No
Yes
Access to order reports and order-related feeds
No
Yes
Eligible for featured seller status; this is necessary to win the Buy Box on product detail pages
Whether you're new to Amazon, or just want to
take your sales to the next level, we want you to see the benefit of
teaming up with the world's leading internet retailer and unlocking the
potential of your business.
Running time: 1min 42sec
Download presentation and get tips on managing orders and customer contacts, learn about tools to increase your sales and access links to additional resources.
Webinars
Managing Your Amazon.com Business
Now that you are Selling on Amazon, you probably have some questions. In this webinar we'll talk about best practices and what to avoid.
View Recorded Webinar
Getting Started Selling on Amazon.
Just getting started Selling on Amazon as a non-media seller? In this webinar we will give you a brief overview and then show you where to find information on the following: Account Set Up, Uploading Products, How to enter the right data for your product listing, and How to Manage Your Listings Information. You'll be pointed to resources including the Getting Started Guide, Listing Recommendation Tool, Tutorials and Seller Support. View Recorded Webinar
**Watches category is currently updating their procedures and during this time
not reviewing new applications. You may still apply but you will hear back from
us after July 21, 2009.
***Effective June 5, 2009, we are not accepting new applications from sellers to list products within the Apparel & Accessories category. We are also not accepting requests for UPC exemptions in Apparel & Accessories.
The Amazon Apparel & Accessories category is committed to providing our customers with the best shopping experience possible, and is currently working on enhancements to the Apparel & Accessories customer experience. While that work is underway, we will not be accepting new sellers in the category.
We do not have a completion date for this work but expect it will be ongoing through the fall of 2009. When the Apparel & Accessories category reopens to new sellers, we plan to reactivate the approval request process so sellers may submit their information to category management for review.Read More
What is Selling on Amazon?
