Product Ads is a cost-per-click advertising program that puts your products in
front of millions of Amazon.com customers. Simply upload your product catalog
and set your bids and budget. Amazon will display your ads in highly targeted
placements. When customers are interested in buying your product they click
through to your Web site and purchase directly from you.
Customer demand on Amazon continues to be strong. In Q1, North America revenue grew 21% YoY.(Q1 Amazon.com earnings)
Over 62 million unique visitors came to Amazon last month representing 37% of the active internet population. These customers spent on average 2 hours each shopping and generated 2.9 billion page views. (Nielsen/NetRatings)
To register for Product Ads you will need to have your business name, contact information, credit card, US billing address and US phone number.
There are no monthly fees and no minimum spend - you are charged only when an
Amazon customer clicks on your ad and is taken to your Web site. You control
not only the maximum price you are willing to pay for that click, but also your
daily budget. This allows you to measure the return on your advertising
investment and optimize your budget accordingly.
Product Ads by Amazon provides a new, highly targeted advertising channel.
Amazon's world class shopping experience and product pages ensures you only pay
for qualified customers. You don't pay for customers to read about and view
your products on Amazon. You only pay when they click on your ad to go to your
Web site.
Product Ads includes easy-to-use tools to upload and manage your product catalog. This makes it simple to put your ads in front of some of the most active customers on the web.
Amazon provides the tools you need to create and maintain your Product Ads. When you create your account we will pre-set your cost-per-click bids to the minimum amount in each category. You just need to upload your detailed product catalog, set your daily budget and you're ready to go. Your Product Ads will then be displayed across a variety of placements on Amazon.com including search and browse results and product pages. These ads link directly to the product on your web site where you make the sale.
Upload Your Product Catalog and Set Your Bids
A Product Ad is created for each product that you upload to the Amazon.com catalog. Once you have registered, you can upload your items directly through Amazon's online account management interface - Seller Central. Your ads will then appear on Amazon.com.
Customers See Your Product Ads on Amazon.com
Your Ads will be viewed by active Amazon.com customers 24/7 via Amazon product pages, as well as being displayed in relevant Amazon.com product search and browse results and contextually targeted placements.
Customers Click to Product Pages on Your Web site
When Amazon.com customers click on your ad they are taken directly to your Web site where you control the brand and buying experience for your products. This allows you to deliver a unique buying experience, giving you the opportunity to acquire new customers and grow revenue for your business.
You Are Charged a Cost-Per-Click
Using Seller Central, you can easily view your invoices and track your advertising budget. There are no fees for impressions - you are only charged when Amazon.com customers choose to click on your ad and are directed to your web site. You control not only the maximum price you are willing to pay for each click, but also your daily and monthly budget. Most importantly, you can measure your return on investment and optimize your budget accordingly. Invoices are published as you accumulate clicks and payment is collected via credit card.
Customers Purchase Products From Your Web site
You control the buying experience because Amazon.com customers are clicking through to your Web site. Customers benefit from the seamless discovery of your products on Amazon.com and your e-commerce expertise. Your Product Ads by Amazon will deliver you engaged customers giving you the opportunity to acquire repeat orders and increased sales for your business.
Read how retailer Big T started their business Selling on Amazon and quickly
expanded by creating two WebStores and utilizing Fulfillment by Amazon -
tripling their bottom line in just two years.
Read about HSN's expereience with Products Ads. HSN saw a 50% increase in conversion and a 40% increase in ROI within one month of launching their Amazon Product Ads campaign.
Seller Quotes
"In my experience using Product Ads as a retailer, I did see good CTR and rather
high ROI on this channel over other cost per click engines when used for top
performing products. Amazon is always testing the algorithms that display and
relate products from Product Ads to regular Amazon listings. It seems to work
best right now with hard product categories where UPC, MPN, etc are available.
I think there is appeal to merchants with low margins to try Product Ads, and
Product Ads also makes it easier for merchants to get exposure, traffic and
sales from Amazon." Ryan Douglas
SingleFeed (previously at PlumberSurplus.com)
"..a long awaited feature from Amazon has finally arrived, dealing with their
Amazon Product Ads line.
Currently Product Ads is lesser known in the markets, and can probably be
described as a combination of PPC advertising, such as Google Adwords, since
they 're contextual based as well as comparison shopping, since people searching
on Amazon are looking to purchase items anyway.
This presents a great opportunity for merchants looking to expand their
campaigns, if for no other reason than Amazon's shear traffic numbers." www.cpcstrategy.com
Product Ads is an advertising program designed to provide Amazon.com customers seamless access to products available on external Web sites. As a seller, you simply upload your catalog and set your cost-per-click bids and budget. Amazon will then display your ads to Amazon.com customers when they shop for your product or related products. Customers who are interested in buying your product can click through to your Web site and purchase the product directly from you.
Amazon will use a variety of placements to drive targeted traffic to your products and web site. If you have products which are not currently available on Amazon, we will use the product details you provide to create a new product page. These products will be available in search, browse and on related product pages. If your products are the same or similar to existing products on Amazon, we will display your ads on existing product pages targeting customers who are looking for products like yours.
In an effort to drive the best results for our customers and sellers, Amazon is continually testing and optimizing Product Ads placements. As such, these placements will vary and evolve over time with the objective of getting your products in front of our customers in the most customer-centric way..
You can sign up today and advertise your products in the Baby, Computer, Electronics, Health and Personal Care, Home and Garden, Office Products, Sports and Outdoors, Tools and Home Improvement and Toys categories.
Advertising in Apparel, Shoes, Jewelry and Watches categories is available but is restricted. To submit a request to advertise in one of these categories click here
The Selling on Amazon program gives sellers the opportunity to list and sell products on Amazon.com. Amazon Services manages the purchase transaction for sellers who participate in the Selling on Amazon program. As a result, sellers do not need to maintain their own point-of-sale Web site. Product Ads, on the other hand, allows sellers with existing Web sites to advertise their products on Amazon.com. In addition, Product Ads sellers have direct control over the purchase process allowing for merchandising of related products and tighter integration with an existing brand experience.
Your conversion rate will differ by product and will be impacted by the quality of the product data you provide, volume of products you list and conversion on your own Web site. Amazon pays you on a cost-per-click basis.
To get a good understanding of how Product Ads by Amazon will work for your business we recommend listing your full range of products and investing time in providing good product data. With over 44 million customers each month you never know which of your products are going to be in demand and good product data helps us optimize the placement of your ads and delivers a good customer experience.
Amazon makes it clear on your advertising to customers that they are linking to an external Web site. We will use terminology in your ads like “Available at external Web site: YourCompany”, “Product X, available at YourURL” and “Similar items available at external Web sites”.
You can set your Product Ads to “Inactive” at any time from the Account Info page under the Settings tab. On this page you will see your Product Ads Status where you can change it from Active to Inactive and vice versa
The Sponsored Links placement includes Amazon Clickriver ads for services and a range of products from third party ad networks. Sellers using third party ad networks cannot directly influence which products are included in this placement. The only way to ensure your products are advertised to Amazon customers is by using Product Ads by Amazon
Product Ads is available on Amazon.com. The program is not currently
available on Amazon international sites: Canada, UK, Germany, Japan, France and
China.
A distinguishing feature of Product Ads by Amazon is that you are able to provide customers with detailed product and offer information at no charge. This helps customers make a better buying decision which means we deliver you more qualified customers.
The quality of the information you provide about your products will impact your return on investment and Amazon’s ability to best target your ads.
To create your ads you will need to provide the following information:
Category
This information is used to identify the product type and locate it in an Amazon store. Example of Good Categorization:
Four- to eight-word title for each unique product without abbreviations.Examples:
Hamilton Beach 40911 2-Quart Electric Iced Tea Maker
Kenneth Cole Reaction Short Wool Hipster, Black, Medium
SKU
A unique Stock Keeping Unit (SKU) for each product.
URL
A link to the product page on your website from which the customers can purchase the item.
Image
Your image should be on white background, ideally 500x500 pixels with the product occupying more than 80 percent of the total space. A good quality image will improve the quality of traffic we drive to your site.
Product price and shipping price
Your product price plus shipping price are displayed to customers in your Product Ads and influence ad ranking.
UPC
Using a valid UPC will increase matching accuracy but is not required. If you have UPCs, we recommend using them. A UPC is unique to each product, is 12 digits and is usually provided by the manufacturer, brand owner or licensed distributor.
Product Description
A product description provides customers with detailed information about the product including key features.
Product Ads provides you with an Excel based template to create your ads on Amazon. When you create your account you will be able to download the template. Instructions are provided on how to complete the template. When you are ready, you simply upload your file in Seller Central - Amazon’s account management interface - to your Product Ads account.
No. Amazon categorizes and matches your ads based on the product category, product title, and UPC. When there are multiple Product Ads on a product page we allow customers to prioritize offers by the lowest product price plus shipping price.
You can advertise any product in the Baby, Computer, Consumer Electronics, Health and Personal Care, Home and Garden, Office Products, Sports and Outdoors, Tools and Home Improvement or Toys categories.
If you’d like to advertise in the Apparel and Accessories, Beauty, Jewelry and Watches or Shoes categories, you can submit an application, click here.
The items most suitable for the Product Ads by Amazon program are those which require a brand or buying experience not supported by the Amazon shopping cart. For example, products which need to be customized in the order process or products that benefit from unique merchandising and presentation (for example, furniture, personalized products, collections).
Product Ads uses a cost-per-click model which means that you will only be charged for traffic we refer to your website, see the pricing tab. There are no monthly fees and no minimum monthly spend.
When you create your account we preset your cost-per-click bids to the minimum rate for each category. However, you can change your cost-per-click bids to any amount above the minimum rate. Setting your bids above the minimum is the best way for you to improve your ad ranking when you are advertising the same item as another seller. If you set your bids above our minimum rates the amount you will be charged will depend on your click-through-rate and the next highest bid. Amazon will determine the placement and cost-per-click of your ad based on these two factors. Your actual per cost per click will be the minimum amount necessary to achieve the best position for your ad. We will never charge you more than the bid you have made in any category. You only pay for clicks on your ads and you control your advertising spend with your daily budget.
Product Ads is a post-pay service. This means that a balance will accrue in your account as your ads accumulate clicks. After an initial charge of $1.00, we extend you a measured amount of credit in accordance with a payment ladder with credit levels between $50 and $500.
The first time we charge you will be when you accrue your first $1 of advertising after you’ve opened your account. This allows us to validate your credit card details.
Thereafter, the frequency with which we charge your card depends on how much activity your account generates and the daily budget you've set. The first credit level is $50 and we will charge your card three days after the end of each calendar month or each time you reach this credit limit. This means your credit card may be charged multiple times in a month. If you do not exceed your current credit level during the month, you will only be charged once for that month.
If you consistently exceed the credit level of $50, we will move you up one level of credit from $50 to $150. We will continue to adjust your credit level based on your activity and budget moving to $200, $350, and so on with a maximum credit level of $500.
The minimum daily budget that you can set is equal to the minimum cost of 1 click. The minimum cost of 1 click depends on the category your products are advertising but ranges from $0.15 - $1.25.
As soon as your pro-rata daily budget is met, your ads will be removed from Amazon.com. We recommend that you set a budget which you can afford, monitor your results, and then adjust accordingly.
Your daily budget determines your maximum advertising spend in any calendar month. For example, if your daily budget is $100 we will adjust your daily advertising spend to total no more than $3100 in a 31 day calendar month. This means that if on day 1 we deliver you $50 of advertising, on day 2 we will deliver you up to $150 of advertising in line with a monthly pro-rata spend of $200.
You need to set your budget for your ads to be active. The amount you enter is the average daily amount you are willing to spend over a calendar-month. For example, if you set your daily budget at $100, Amazon will deliver you up to $3100 worth of clicks in that calendar month assuming your start on the 1st day of a 31 day month. At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is $100 and you spend is $50 on the 1st day of the month, Amazon will deliver you up to $150 worth of advertising on the 2nd of the month. This would bring your total monthly spend over 2 days to $200 in line with your budget.
We work hard to deliver highly qualified traffic to advertisers by providing customers with detailed product information before referring them to your website and our costs-per-click reflect this. Feedback from sellers is that return on investment from Product Ads on Amazon is competitive with other sources of traffic.
In this tutorial you will learn how to create and upload your Product Ads. You
will also get practical tips on how to optimize your product information for
the best results on Amazon.
Running time: 14min 07sec
Webinars
Building Effective Product Ads feeds In our last webinar Product Ads sellers asked for more information about building and optimizing Product Ads feeds. This session will focus on these topics along with fixing feed errors and the places your ads may appear on Amazon.com. Get tips on what feed information you should include to help drive traffic to your website.
This webinar is for existing Product Ads sellers who want to learn how to manage and optimize their ads. View On-Demand Webinar
Product Ads on Amazon - Best Practices for the Holidays
The holidays are fast approaching. Get your account ready with tips and best
practices to help effectively manage your Product Ads. Don't miss your chance
to learn from the experts and register today for our free webinar.
Product Ads is a cost-per-click advertising program that puts your products in
front of millions of Amazon.com View On-Demand Webinar
Product Ads on Amazon - A new way to drive traffic to your website The holiday season is fast approaching. Now is the time to learn about new marketing channels to attract holiday shoppers. Register for this free webinar to learn how you can advertise your products to Amazon.com customers and drive traffic to your website.
Product Ads is a cost-per-click advertising program that puts your products in front of millions of Amazon.com customers. In 45 minutes, we will show you how Product Ads works, where your products will be advertised and how to get started. View On-Demand Webinar
Optimize Your Product Ads - Creation and Upload Options
This year we've launched 4 new features to help you manage your Product Ads on Amazon more effectively. Learn about the newest file upload options and product
data fields which help drive more traffic to your website. Don't miss your
chance to learn from Product Ads experts in this free webinar.
View On-Demand Webinar
Product Ads on Amazon launches Yahoo Store Sync. Product Ads, a cost-per-click advertising program that puts your products in front of millions of Amazon.com customers, has released new functionality to sync your account with your Yahoo store
Taking only a few minutes, you can now add your Yahoo catalog.xml URL to your Product Ads account.Using this URL, Product Ads will retrieve your product data daily ensuring your Product Ads offers are up to date on Amazon with no additional effort.You can also use your catalog.xml file to make one-time uploads. View On-Demand Webinar
What is Product Ads by Amazon?
