Getting Started
Join Amazon Associates
Once you create an Amazon Associates account, you will receive a unique tracking ID, referred to as an Associates ID, or tag. If you already have an Amazon Associates account, you can use your existing Associates ID.
Advertise Product Ads on your website
Advertise Amazon Product Ads by placing tagged text links or banner ads on your website that link to the Amazon Product Ads homepage. For more information on getting started view a recorded webinar.


Building Links
Building links to the Amazon Product Ads homepage is similar to building Associate links to Amazon.com. To build a Product Ads referral link, simply use the URL shown below, replacing "your_assoc_id-20" with your Associates ID.
http://www.amazonservices.com/content/product-ads-on-amazon.htm?tag=your_assoc_id-20

Top Questions
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What is Amazon Associates?
Amazon Associates is a program that was launched in 1996 to help website owners make money by advertising products sold on Amazon.com. When website owners who are Amazon Associates place links to Amazon.com on their website, they earn advertising fees when customers click those links and buy products from Amazon.com.

Now you can use Amazon Associates to earn an advertising fee for advertising the Amazon Product Ads program on your website. By placing a tagged link to the Amazon Product Ads homepage on your website, you earn a $5 advertising fee when an advertiser clicks the link and signs up for a new Amazon Product Ads account. You earn additional $150 after that advertiser has uploaded products, set a budget, and received a first Amazon.com customer click on a live ad.

For more information, see the Amazon Associates Get Started Tour and Amazon Associates Help
What will I be paid for referring advertisers to Product Ads?
Earn a $5 advertising fee when an advertiser follows your link to the Amazon Product Ads homepage and then signs up for a new account
If an advertiser completes account registration within 30 days of clicking a tagged link on your website, you will be paid a $5 advertising fee.

Earn an additional $150 when a referred advertiser receives an Amazon.com customer click on a live ad
Once the same advertiser has uploaded a product feed and set a daily budget, Amazon will begin serving the advertiser's ads on Amazon.com. If the advertiser receives a first click within 30 days of signing up, you will receive an additional $150 advertising fee.
What should I say about Amazon Product Ads on my website?
Program description
Looking for a new way to drive traffic to your website? Amazon Product Ads is a highly targeted pay per click advertising program that puts your products in front of millions of Amazon shoppers. Your ads are shown on Amazon.com to shoppers who are looking for similar or related products. Shoppers who click your ads are taken directly to your website to make a purchase. With no monthly fees or minimum spend, you simply upload your products, set your budget, and go live!

Download the Product Ads Getting Started Guide
Current promotions for new advertisers
Amazon Product Ads is offering $75 worth of free clicks to new advertisers. Advertisers who sign up for a new account and get their first Amazon.com customer click on a live ad will get the next $75 worth of clicks to their website for free.
Which advertisers should use Amazon Product Ads?
Amazon Product Ads is a pay-per-click advertising program for online retailers who sell physical products. Advertisers can sign up today to advertise their products in the following categories: Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Musical Instruments, Office, Pet Supplies, Sports, and Toys.

To advertise with Product Ads, you need an e-commerce website with a secure checkout. Each product you list must have a detail page URL on your website. Customers must be able to add the product to their shopping cart directly from your detail page.

To register for a Product Ads account, you will need to provide your business name, contact information, a US-based credit card and billing address, and a US-based phone number.
What does it cost to advertise with Amazon Product Ads?
Amazon Product Ads charges no monthly fees and has no minimum spend requirements. Advertisers are charged only when a customer clicks through to their website from Amazon.com. Amazon Product Ads uses a cost per click bidding model that takes into account the product category and price. Advertisers set their daily budget to control how much they spend. The maximum price paid per click is controlled by the advertiser's bid. Download the minimum bid rate card.
What do people say about Amazon Product Ads?
  • We strongly recommend that retailers leverage Amazon Product Ads. Product Ads delivers the highest ROI of any pay-per-click shopping channel that we support and we support well over 100. Scot Wingo, CEO, ChannelAdvisor Corporation
  • Amazon Product Ads is one of the highest converting shopping channel destinations we support at CI. We always make sure we recommend the channel to the appropriate retailers for whom the program is open to Larry Weeks, Director, Performance Marketing, Channel Intelligence
  • For more information, download Product Ads seller case studies.
How can I stay up to date on Amazon Product Ads news and program enhancements?
You can receive our monthly newsletter directly to your email inbox by entering your email address in the newsletter sign-up box on the left panel of the Amazon Product Ads homepage . If you missed any of our previous editions you can catch up on previous newsletters Catch up on previous newsletters.
Where can I find Amazon Product Ads graphical banners?
Click on the links below to download Amazon Product Ads graphical banners for placement on your website:
My link to the Amazon Product Ads homepage does not pass the Link Checker in the Amazon Associates Central website
The Link Checker is used for product links to Amazon.com and will not work for links to the Amazon Product Ads homepage, which resides on AmazonServices.com. To ensure that we can track advertiser referrals from your website, please include your Associates tag (for example, your_assoc_id-20") as a parameter in each link that points to the Amazon Product Ads homepage, as in the following example:

http://www.amazonservices.com/content/product-ads-on-amazon.htm?tag=your_assoc_id-20
Will I receive an advertising fee for referring advertisers that sell products in restricted categories?
No. Although advertisers with products in restricted categories (Grocery, Jewelry, Shoes, and Watches) can advertise with Product Ads if approved by Amazon, you will not receive an advertising fee for referring advertisers in these categories.

You are eligible to receive payment for advertiser referrals in any of the open Product Ads categories, including Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Musical Instruments, Office, Pet Supplies, Sports, and Toys.
How will I know when I have made an Amazon Product Ads referral?
You can see your Amazon Product Ads referrals in Amazon Associates Central. Under the 'Reports" tab, click 'Misc. Referrals" under 'Reports" in the box on the left. In the Misc. Referrals report, you will see your Amazon Product Ads referrals under 'Miscellaneous Referrals Summary". The following shows the activity type for each advertising fee.
Advertising Fee
Initial $5 advertiser sign-up fee.
Additional $150 fee when advertiser receives a first click. 		Activity Type
Amazon Product Ads Advertiser Registration
Amazon Product Ads Advertiser Launch
What is the referral period?
30 days for the initial $5 advertiser sign-up fee
If an advertiser completes account registration within 30 days of clicking on a link from your website to the Amazon Product Ads homepage, you will be paid a $5 advertising fee.

30 days for the initial $5 advertiser sign-up fee
If within 30 days of signing up for a new account a referred advertiser receives a first click from an Amazon.com customer on a live product ad, you will receive an additional $150 advertising fee.
Will impressions and click reporting be available for Amazon Product Ads referrals?
No. Amazon Product Ads referral links are not eligible for impressions or click reporting in Associates Central. If you are interested in performance metrics for Amazon Product Ads text links or banner placements, you will need to manage the tracking by using your own website analytics program.
When will I be paid?
You will be paid based on the standard payment schedule for Amazon Associates.
Who can I contact if I have additional questions?
If you have additional questions not addressed here, please contact us.
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