A Toy Retailer Finds Efficiency, Profit, and Some Free Time with Fulfillment by Amazon

ToyBurg is a Kentucky-based business specializing in popular, hard-to-find toys. In 2007, ToyBurg generated about 1 million dollars in sales. Last year, that number jumped to 3 million, and they're on track to maintain their growth in 2009.

3 Times the Profit. 1/3 the Effort.
How did a relatively small, family-owned business triple sales in one year during a bad economy? "The growth would have been impossible without FBA (Fulfillment by Amazon)," says ToyBurg CEO, Steven Seeberger. "Our business started its early years selling on eBay. When we graduated to Amazon, we were warehousing and fulfilling our own inventory. This created several time and space challenges." Seeberger implemented FBA at the beginning of 2008 and started realizing the benefits immediately. "We have time for sourcing and looking for ways to expand our business, and we've been able to better utilize our limited space. Fulfillment by Amazon freed up our time and resources so we can use them better for both business and pleasure."

Making it Easy to Put the Customer First
While ToyBurg wanted to economize on time and warehouse space, they didn't want to sacrifice their strong customer relationships. "The initial attraction to Amazon was the popularity of the site," says Seeberger. But equally important was Amazon's unwavering focus on the customer. "It's a comfort to us," says Seeberger. "With FBA, we can rest assured that our customers get what they want, when they want it."

Growing with Amazon WebStore
With FBA solidly in place and their numbers on the rise, the ToyBurg team recently opened their first Amazon WebStore. "Amazon made the transition seamless and easy due to the integration with FBA," says Seeberger. "We look forward to continued growth with Amazon and hope our WebStore will incur large growth as well.".