QuickAutoHouse has been selling car replacement parts on Amazon.com since 2006. With Amazon as his primary sales channel, owner John Liao saw his business grow steadily for the first three years–and then he found himself in need of a better shipping solution. “I had a drop shipper, and I didn’t want to start a warehouse,” says Liao. “That would mean hiring a lot of people–increasing my cost and decreasing my profit.”
Serendipity on Seller CentralLiao was in need of a shipping solution, and he found it in an advertisement on Seller Central. “I knew I needed to do something,” Liao says, “and then I’m on my Seller Central account, and I see this ad for Amazon’s fulfillment service. I think, ‘that’s for me.’ FBA was my solution.” He decided to enroll.
From 0 to 60%He started with a small test, just to see if it would perform. “We saw unit volume double right away,” he says. Liao quickly moved 60% of his inventory to be fulfilled through FBA and has plans to shift approximately 80% of his inventory to the program. “The warehousing is very good, the tools are very good, inventory control is very good, and the price is very reasonable–especially for larger items (over 2lbs).” And the best part? “I’m focusing on selling rather than doing inventory,” he says. “When people ask me what FBA can do for them, I say, ‘It can save you a lot of sweat.’”
