• Yahoo Feed Formats- If you provide "sale price" we'll use it first. If not, we'll use the value in the "price" field second.
• Manufacturer Part Number- we've added 3 synonyms for this field to minimize errors. Any of these three field names will work.
• Shipping weight - this field now reads unit of measure

Manufacturer Part Number synonyms
We will now read a field title Manufacture Part Number, MPN or Mfr part number, you choose. Using any of the three different naming conventions for the field will be processed smoothly. Remember, including MPN data for your products is important as it helps our system categorize your products easily in search and browse on Amazon.com.

Shipping Weight
You now have the option to include a unit of measure in the Shipping weight field. If you calculate shipping costs based on product weight simply add the shipping weight for your product in your product upload. The default unit of measurement for Shipping Weight is LBS (pounds), but you can enter weight in GR (for grams), KG (for kilograms), or OZ (for ounces) by adding any of these specific units of measure to your shipping weight alongside the number in the Shipping Weight field.

+Learn more about these Improvements here

100% Image Coverage in Targeted Ads Placement
We've made a recent change to help drive more qualified traffic to your website. Product images are now displayed to the customer in all targeted ad placements on Amazon.com. Previously ads were in text format only. Images are critical in helping customers make a good buying decision. Include images in your product uploads to improve the presentation of your offers on Amazon.com pages.

Here's how you may see your products in our various product placements:

Optimize Your Ads

Getting Ready for the Holidays
With October just a few days away, the holiday shopping season is right around the corner. Make sure you have your Product Ads account ready before the holiday rush begins with our holiday checklist.

Pre-Holiday Account Checklist

  Review Your Product Catalog
Product selection is key to your success. You never know what a customer is shopping for, but you won't get the sale if the product isn't in your feed.

  Provide Descriptive Titles in Your Feed
Help customers discover and choose the right product. Consider having product titles similar to what a customer would type in the search box when looking for a product. We recommend your titles include information like Brand, Model, Manufacturer, Model #, Product Name and other defining features.

  Verify Notifications Preferences
Stay up to date with your account by setting your Notifications Preferences in Seller Central. Be the first to know when important account events happen. Add at least two email addresses for each notification to be informed.

  Review Your Daily Budget
During the holidays Amazon.com's traffic skyrockets. Make sure your ads are always live by increasing your daily budget.

  Review Your Bids
Review your CPC bids to ensure your products get maximum exposure and optimal placement.

Attributes to Include in Your Feed
Last month we announced the ability to add optional attribute fields to your product file. Adding product attributes improve the ability for customers to find your products on Amazon.com. We've added over 30 columns of optional data to include in your feed. With all these options, we thought you might wonder where to begin.
The chart below provides specific suggestions on which product information to add by product category.

+Learn more about adding Attribute Data
News and Announcements

NEW! Downloadable PDF to Help You Get Started
Are you a new seller to Product Ads? We have created a comprehensive guide with all the information you need to get your products in front of millions of Amazon.com customers. Download and print the detailed guide today.

We have also launched a "Getting Started section" with helpful links that you need to list your products. Watch our tutorial, learn about various upload options, set your shipping information and see how attributes can help drive more traffic to your website.

+Learn more about adding Getting Started

HSN Sees a 40% Jump in ROAS with Product Ads
Retail Giant Finds a Cost-Effective Way to Expand Their Online Reach.
Growing your ecommerce business successfully is a challenge. Learn how HSN saw a 50% increase in conversion and a 40% increase in ROAS in their CSE program within one month of launching their Amazon Product Ads campaign.

+Read the HSN Case Study
Q&A

Everyday our Technical Support team answers questions that are submitted by sellers via email and phone. Here's one of the most common asked questions by Product Ads sellers.

Question: I am a new Product Ads seller and just uploaded my feed with all of my products in Seller Central. How soon after uploading my feed can I start to see traffic from my targeted ads on Amazon.com?

Answer: After you have uploaded your feed, take a minute to review your category bids and make sure your monthly budget is set. Without a budget and bids, your ads will not go live. Once you've done this, you can expect your products to start receiving traffic from targeted ad placements within 7 days after listing.

Have a suggestion for a question? Please send us an email with "Seller Questions" in the subject line. If you have a specific question about your account, please use the form in Seller Central.