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In This Issue
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Latest Product Enhancements
Reminder: Change to the Product Ads Content Guidelines Policy
On May 12, 2010, we announced that we will be removing
specific ads from Amazon.com that do not comply with our Product
Ads Content Guidelines.
If your ads are removed for violating our content policy, you will be notified via a Content Violations e-mail that has information about the offers that are suspended on that day. Confirm that your contact information is correct by reviewing your notification preferences (logon required), so that these e-mails go to the appropriate person at your company.
Note that if the number of offers in violation exceeds 50, or 20% of your total offers, all of your ads may be removed and will be displayed as unavailable on Amazon.com. Avoid suspension of all your ads or termination of your account, by taking immediate action. If you receive a Content Violations e-mail remove the suspended offers, or correct the data in your product uploads to comply with our Product Ads Content Guidelines. Once you have made the necessary changes to an ad, upload a new file.
Ads that are no longer in violation will not appear in the daily Content Violations e-mail notification. If your account has been reinstated, we will notify you by e-mail. You can request a review of your suspended offers, if your account or offers are not live within 24 hours after you made changes to your feed upload. You can contact our Seller Support team and request an appeal for a suspended offer or account, by clicking here.
Optimize Your Ads
Five Tips for Successfully Managing Your Account
Once your ads are live on Amazon.com, make the most of
the opportunity to drive customers to your Web site. We've
put together five tips for successfully managing your Product
Ads account.
Tip # 1. Use the Performance by SKU Report
Make informed decisions by tracking the performance of your ads. This report shows clicks and impressions counts for your ads on Amazon.com. You can request reports on an ad hoc basis, or schedule them to run daily, weekly, or monthly. You can access the report from the Seller Central > Reports > Performance by SKU.
Tip # 2. Manage Your Notifications
Notifications are designed to keep you up-to-date on your account activity. Make sure that notifications containing critical information about why your ad was taken offline are directed to the appropriate person in your company. Don’t forget to add at least one e-mail address for informational notifications about feed uploads, exceeding daily budgets, and missing bids. To manage your notifications, access Seller Central > Settings > Account Info.
Tip # 3. Add More Seller Central Users
Include at least one additional user in your account. Having multiple contacts allows other members of your company to access and make changes to your Product Ads account. To add a new user, go to Seller Central > Settings > User Permissions.
Tip # 4. Access Your Invoices
As you get clicks on your Amazon Product Ads, we auto-create invoices each time we bill your credit card. You can view all of your closed invoices online or download a PDF copy for printing or saving. You can access invoices from Seller Central > Invoice History.
Tip # 5. Share Your Experience
Participate in Seller Forums and communicate with other sellers to share your experience with Product Ads. Start a new discussion today, whether it's about managing your ads or about your own tips for managing your account!
Top Customer Issues
The most effective ads are those that are clear, accurate,
and meet customer's expectations. Avoid disappointing customers
and getting your ads or account suspended; make sure that
the product image and information, such as price and availability,
are accurate.
Below is feedback we’ve received from customers about incorrect ads they have seen. Avoid these issues and possible suspension of your account by ensuring your ads are up to date with accurate product information.
- Incorrect images - Images do not match product offer.
Make sure the image shown accurately reflects the product available for purchase. For example, avoid customer confusion by showing an image of a vacuum cleaner when, in fact, you are selling a filter for one.
- Incorrect product prices - Prices on Amazon.com do not match those on your Web site.
If you sell products with prices that change frequently, update your feed to reflect the current price of the product on your Web site.
- Out of stock - Item is no longer available for purchase.
If you run out of inventory for a popular item, make sure you update your product upload by removing the SKU from your feed.
- Missing product dimensions - Customers cannot find the size of the product listed on Amazon.com.
Include height, length, width, and size attributes in your feed. If your product is unique to the Amazon catalog, we will display this product data on the detail page.
- Incorrect shipping - Shipping rates are unavailable or incorrect for your SKUs.
Configure your shipping rates in Seller Central or add Shipping costs to your feeds, to ensure that customers are seeing the correct value of your shipping charges.
News and Announcements
Get Help in 60-Seconds!
We recently launched a series of 60-second tutorials to
show you how to access resources and make changes to your
account in Seller Central. Watch our tutorials and learn
about:
Check back in Seller Central weekly for new tutorials to help you manage your Product Ads account.
Measuring Performance: the Interview Series
In the upcoming months, we will publish a collection of seller interviews in which successful sellers give tips on managing the performance of their ads.
In this first interview, we spoke with David Harris, product
manager at ChannelAdvisor. This North Carolina - based
company provides services ranging from paid search placement
to cost-per-click advertising on over 100 channels. The
following are the excerpts from this interview.
Tracking performance is critical to a successful program,
and ChannelAdvisor has created their own in-house system. “In
our software platform we can track every product listing,” says
Harris. “We look at the way products are performing,
identify any problems, and then try to solve those by
adjusting our program - changing titles and attributes,
for example.”
Harris suggests that sellers consider the marketing strategy based on each SKU’s product type.
“With UPC products, you’re not competing
on the product itself, but on brand, shipping, speed of
delivery, and, of course, price.”
For products without UPCs, also known as soft-goods, Harris assigns greater importance to other attributes, recommending that sellers strive towards making titles, descriptions, and attributes that are search-friendly.
Q&A
Q. Why do I see an overlap in dates of my invoices?
A. A new invoice is created on the third day of every month, also when you reach your current credit limit or when your credit card is charged after you accumulate your first $1.00 worth of clicks. You may notice that the invoice dates overlap. This does not mean you are getting charged twice for the same click. Invoices with reflect overlapping dates for two reasons:
- One invoice closed midday, and another was created that same day.
- An adjustment has been made on your invoice to reflect invalid traffic that has been identified from a previous date.
Learn more about overlapping invoice dates here.
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