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In This Issue
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Latest Product Enhancements
Your Ads in More Places
One of our priorities is to continuously drive additional high quality traffic to your website. This month we are happy to announce that your Product Ads can be seen in more places on Amazon.com.
Customers will now see Product Ads in the right hand column of the Read All Customer Reviews page. Similar to other targeted placements on Amazon.com, products relevant to customer searches will be shown. You do not need to do any additional work for your ads to included in this placement and CPC rates are the same.
Here is an example of the new ad placement:
Don’t Miss a Click with Ref Tags
Do you use an analytics program to track your Product Ads traffic? Make sure your data is accurate by using referral tags.
A ref tag is a piece of code you can add to your existing product URLs and include in your product uploads, for example “src=amazon.” Once this code has been added to your URLs, your analytics program logs the URL including the ref tag. It is an easy way to accurately track the sources of traffic from all of advertising channels.
Implementing ref tags in your product URLs will vary depending on your analytics program. If you use Google Analytics, this Google help page includes a tool to build your URL with a tracking code.
New Resources for Agencies and Feed Aggregators
If you manage Product Ads campaigns for a range of clients, take a look at our new Agency/Feed Aggregators section on Amazonservices.com. We’ve compiled answers to your Top Questions to give you all the information you need to launch and grow your clients Product Ads campaigns today.
Optimize Your Ads
Resolve Your Content Violations
If your ads have been suspended due to content violations you can take action today to get your ads back on Amazon.com. Ads are suspended when we find that a substantial number violations Amazon’s Content Guidelines. To keep your ads live and drive traffic to your website, make sure your all of your ads comply with these guidelines.
Common content violations include:
- listing products that are unavailable for purchase
- listing products with a different price than what is published on your website
- listing products with a broken URL
Once you have fixed your feed and uploaded the revised product information, you can submit a request to have your account reviewed. Here’s how to submit a request:
- Click Contact Seller Support (also located at the bottom of every page in Seller Central).
- Choose “Account Status”, if you do not see this option choose “Account settings”
- Choose “Account blocked or suspended.”
- In the “Ask your Question Here” box enter Request unsuspension of account.
- In the main text box, provide an explanation of the changes you made to your file and the date for your most recent upload.
- Click “Send Message”
We will review your products to verify that the Content Violations have been resolved and will send an email to let you know if your account has been reactivated within 24 hours.
Make Sure Your Customizable and Exclusive Products are Available in Search
Do you sell exclusive or customizable and personalized products? If you have selection that is unique to our catalog, let us know so we can make it available to customers in search and detail page placements in addition to targeted placements. Let us know if you meet the following criteria:
- Exclusive products - Products for which you have exclusive distribution rights in the USA
- Customizable & Personalized products - Made to order products
You can request to have your unique selection to be reviewed by our Seller Support team. This is the fastest way to get your unique product selection available for customers to find in search and browse results.
Here’s how to submit your request for product review:
- Click Get Seller Support (Seller Central log in required)
- Choose Product Listings and Other Product Listing issues in Step 1 "What is the Problem?"
- Enter "Customizable, Personalized and Exclusive Products" in the "Ask your Question Here" box
- Provide the following information in the main body box:
What type of products you have (exclusive, customizable, personalized, or made to order)
Links to the products on your website that you would like reviewed.
News and Announcements
Did you know...
We recently received feedback from sellers that they were unaware of program enhancements launched in 2009. Below is a recap of improvements made in 2009:
- Increased traffic
- New ad placements in Left hand column under Listmania in search results
- All images to all targeted placements which increased CTR. These were previously text only.
- New Upload Options
- FTP (File Transfer Protocol) allows you to automatically upload your product information using the Amazon.com server
- Yahoo! Store sellers can upload products manually via Seller Central or sync their store
- Google Base sellers can upload can upload their file directly to Seller Central
- Information and News
- E-mail notifications keep you current on activity involving your Product Ads account
- Seller Support Blog keeps sellers up to date on news and best practices with all Amazon.com programs
- Webinars provide you with more information about Product Ads in a live events hosted by our team
- Help Resources
- Revamped Help gives you easy access to popular help topics, video tutorials, and FAQs.
- Easy Contact Seller Support interface helping you get support for your Product Ads account quickly. Click on the “Contact Seller Support” link at the bottom of every page in Seller Central to browse through different problem categories or get contacted directly by our support team by submitting an email or selecting “Click to call” and we’ll call you back immediately.
- Getting Started video tutorial provides step-by-step instructions on how to create, upload and optimize your Product Ads.
Watch our “Create Your Ads Webinar”
Last month the Product Ads team hosted a webinar on Creating
Your Product Ads. Attendees were given tips to create and
upload their feeds and navigate Seller Central. If you
weren't able to attend, you can watch the recorded webinar
at your leisure.
Happy viewing!
Q&A
Every day our Technical Support team answers questions submitted by you. Here’s the answer to one of the most commonly asked questions.
Q. Why am I receiving the error, “Seller is not authorized to list products in this category”?
A. This error occurs when the product you upload is classified to a category that is either not open to Product Ads or your account has not been approved to sell in that category. Categories needing special approval include: Beauty, Jewelry and Watches and Shoes. If you receive this error, your ad for the product will not appear on Amazon.com.
Depending on the product with the error here are suggested next steps:
| If your product is in a category that is... |
Then... |
| Not currently open to Product Ads |
You can keep the item on your file for future uploads, and as we open additional categories your item will go live. However, you will continue to see Error 8026 displayed for this product until the new category is open. If you don't want to get Error 8026, simply remove the products from your file prior to your next upload. |
Restricted
(Beauty, Jewelry and Watches, and Shoes) |
You can submit a request to advertise in one of our restricted categories by clicking the "Contact Seller Support" link located at the bottom of every page in Seller Central. Click "Product Listings" then "Permissions to list new products." |
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Currently open to Product Ads
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You might not be providing enough information to correctly categorize the product. You can help improve categorization by including descriptive category information, detailed product titles and UPCs on your data feed. If you are uploading with a method other than the Product Ads template, find out how you can provide additional information for listing your products using a Yahoo! file, Yahoo! sync or a Google Base file.
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Read more about Error 8026 in our Help content. You can also contact us immediately using “Contact Seller Support” link at the bottom of every Seller Central page.
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