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In This Issue
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Latest Product Enhancements
More Real Estate in Targeted Placements
Targeted placements on product detail pages are now displaying
5 Product Ads; we previously showed only 3. If your product
is identical, similar, or complimentary it may be one of
the 5 ads shown on a detail page. To remain competitive,
consider increasing your bid to improve your ad ranking.
Make sure you also include images for each of your Product
Ads. Amazon.com tests have shown that including a good
quality product image increased page views by >60% and
orders by >25%.
Now Displaying Product Reviews
According to a recent survey by Brand Reputation 84% of
consumers said they were more likely to check online
for reviews prior to making a purchase compared
to twelve months ago (Retail Bulletin, October 2009.) If
customers have reviewed a product you advertise, your Product
Ads will now show Amazon.com product stars and reviews.
This enhancement helps qualify the traffic to your website
by sending customers that have researched the product thoroughly
and are ready to purchase.
New Help Content
We work hard to continue to provide you with valuable resources in Seller Central Help. We've recently added new information about billing invoices and accessing your Seller Support case logs.
Did you know invoices are created each time we bill your credit card? Take a look at the Invoice History page in Seller Central to access paid invoices or download a PDF copy for your records. Simply go to Reports tab in the drop down menu and click on “Invoice History.”
Learn more
When you contact Seller Support, via email or phone, your
case is logged in Seller Central along with all subsequent
correspondence. You can easily access your case log from
Help > Getting Started > Reference > Your Case
Log. The default view shows all cases opened or resolved
in the past 30 days but you can view previous cases in
other ways including:
- Review specific cases needing attention
- View all previous cases
- Perform a search by entering a case ID, keyword or phrase.
Optimize Your Ads
Easy Ways to Increase Conversion
Tell them you're on Product Ads: We receive regular feedback from customers about their experience with Product Ads sellers. More recently we’ve heard that after clicking through to a seller's website, customers with questions about a product try contacting the seller's customer support. In some cases, the customer support team is unaware that their company is using Amazon Product Ads and unable to answer the customers' questions. Make sure your customer service team knows you use Amazon Product Ads. This will decrease customer confusion and will help increase conversion.
Keep product information current: Make sure your ads are up to date. Update your product feed and upload it frequently. You can submit feeds up to 5 times a day to reflect changes in inventory levels or prices. FTP is a great way to easily update your product feed.
Add product images: In an Amazon.com
test, we found that adding a good quality image to a detail
page increased page views by >60% and orders by >25%. All
Product Ads placements include an image and you may be
limiting your ROI if you don’t include an image.
Make sure customers see the product before they click
through to your website. Along with your main image you
can add up 8 additional images which can be viewed on product
detail pages.
Reactivating Your Suspended Account
If your account is suspended you are missing out on Amazon.com
traffic. Reactivating your account is easy and you can
to take immediate action to reactivate your listings.
When your account is suspended, Amazon.com customers see your ads as “Currently unavailable” and have no way click through to your website. Accounts are primarily suspended for Content Guidelines violations and payment failures.
If your account has been suspended due to Content Violations,
review your product data to make sure it complies with
our Content
Guidelines. Once violations have been resolved upload
your revised feed to your Product Ads account and contact
our Seller Support team to request a review of your account.
Click the "Contact Seller Support" link at the bottom of
every page in Seller Central to access support.
If your account has been suspended due to payment failures
this means our system was unable to charge the credit card
on file. To reactivate your listings, simply review your
credit card information by logging into Seller Central > Settings
tab > Account Info > Edit your credit card information
on file. Here you can update your credit card information
or add a new credit card to your account. Once we are able
to successfully charge your credit card for the ads we
will reactivate your ads on Amazon.com.
Learn more
News and Announcements
Images Upload Delays for Yahoo! Sellers
Last month several Yahoo! store sellers noticed that some of their product images were not displaying on Amazon.com. After investigating, Yahoo! and Amazon engineers found that a new set of filtering rules had been deployed by the Yahoo! team which prevented us from connecting with image servers to retrieve images. These filters were rolled back by Yahoo! and are being revaluated.
If you are a Yahoo! seller with missing images and have confirmed the image URLs in your upload are valid, please submit a case by clicking on the “Contact Seller Support” link at the bottom of every page in Seller Central.
Reach More Amazon.com Customers with Checkout by Amazon
Maximize convenience and trust for Amazon.com customers that reach your website with Product Ads by accepting Checkout by Amazon.
Offered by Amazon Payments, Checkout by Amazon is a complete e-commerce checkout solution that makes it easy for millions of Amazon customers to buy on your website using the shipping addresses and payment information stored in their Amazon.com accounts. Checkout by Amazon includes Amazon PayPhrase and 1-Click®, which enable customers to checkout without leaving your website. Tools for businesses to manage shipping charges, sales tax, promotions, and post-sale activities are also included.
Sellers accepting Checkout by Amazon include Patagonia, Jockey, J&R Music and Computer World, Comp-U-Plus, and Buy.com.
“Checkout by Amazon has helped Comp-U-Plus attract new customers and grow sales. 78% of customers transacting through Checkout by Amazon are new customers for our business, and our average order through Checkout by Amazon is 17% higher than our overall average.”*
- Adam Reich, Founder & CEO, Comp-U-Plus
*Individual results may vary
Learn more about Checkout by Amazon and sign up.
Q&A
Everyday our Technical Support team answers questions that are submitted by you. Here’s the answer to one of the most commonly asked questions.
Q. Why does only some of the product information I include in my feed display on Amazon.com?
A. We work hard to match your product attributes
to the correct detail page in our catalog. Attribute values differ
by product type and not all terms provided can be used for every product.
If your product is unique to the Amazon.com catalog, a new detail
page will be created and your attributes will be used. Where a detail
page for the product already exists on Amazon.com, your product attributes
will be used to supplement existing information about this product.
This may mean that product data already exists in our catalog and
in this case your contribution may not be used.
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