Amazon Commerce Website Application
The Amazon Commerce Website Application provides a branded, high conversion, online purchasing experience based on more than a decade of Amazon best practices and recent innovations. It can be deployed as a microsite, to start an online presence in a new geography, or extended to meet specific business needs.
The website application is an integral part of the consistent multichannel purchasing experience demanded by today's consumers. It supports key multichannel use cases and shares customer, order, and item data with Amazon Commerce Store and Amazon Commerce Phone Catalogue applications, so you get a 360° view of what your customers want and how they buy.
Your Amazon Commerce powered website will help your customers:
- Find your products in natural search results because the Amazon Commerce Website is optimized for search engines
- Discover and compare products available online and in your stores quickly and efficiently by using powerful keyword or SKU search capabilities, or efficiently navigating the category structure that you setup and merchandise.
- View product details required to make a purchase decision including alternate views, rich media (zoom), color swatches, and shipping information.
- Receive personalized product recommendations and upsell messaging that drive increased cart size and revenues based on their shopping history across channels.
- Purchase products for home delivery or in-store pickup quickly and efficiently using saved shipping and billing data while redeeming promotions and selecting from a variety of convenient, flexible payment and shipping options (including shipping to multiple addresses).
- Receive notifications when out of stock items become available, when their orders are placed and ship, and on changes to their account data.
- Manage their multichannel customer account including their complete cross-channel order history with shipment tracking, address book, and payment methods.
- Contact your customer service team for assistance when necessary.
Amazon Commerce Website is integrated with site management tools that provide you with full control of your brand and help you meet the needs of your business, on your schedule. Using Amazon Commerce Website self service tools your team can:
- Upload rich, compelling product data to support customer purchasing decisions
- Manage the category structure that guides consumers browsing your website
- Create and manage promotions that drive add-on purchases and increase cart size
- Merchandise your website to drive increased conversion
- Update the look and feel of your website to match the selling season and updates to your brand
To effectively market to your customers you need to understand their needs and behavior and be able to reach them with targeted communications and offers. To support effective interactive marketing Amazon Commerce Website is integrated with best in class Web Analytics and Marketing Email solutions.
Amazon Commerce Website is hosted on Amazon's industry leading dynamic computing infrastructure which supports the page load times and availability demanded by today's savvy online shoppers.