Amazon Commerce Store
Amazon Commerce Store increases revenue in your stores by eliminating lost sales from out of stock items and by driving foot traffic into your stores via in-store order pickup. The Store Application gives store based customer service associates the tools to provide an exceptional customer experience by managing problems with orders, shipments, and returns. Amazon Commerce Store enables you to convert in-store customer interactions into sales and turn negative customer experiences into positive ones.
With Amazon Commerce Store, you can:
- Order an item not available in the store: Customer Service associates can assist customers by placing orders for out-of-stock items as well as website and catalog-only items.
- Manage internet and catalog returns:Customer service associates can process returns in the store for items ordered through any channel. According to Forrester 27% of consumers prefer not to purchase online due to return hassles (Forrester's NACTAS Q4 2006 Retail Online Survey).
- Manage store pickups: The store application manages the workflow of in-store pickups using a transship delivery model.
- Make personalized customer recommendations: Recommendations are made for customers based on their shopping choices in all Amazon powered channels.
- Change and correct orders from all channels: Problems with orders can be quickly resolved, providing excellent customer service. Customer service associates can see the customer's order history, modify payments, shipping options, and addresses.
Amazon Commerce Store shares the accounts, merchandise, and discovery tools with the Website Application but is optimized for the store experience allowing you to easily manage the store application using the same tools that power your website.
Amazon Commerce Store is more than a kiosk enabling:
- An Agent Assisted Experience: Customer service associates use the store application and guide the customer experience. It is not a kiosk that abandons customers.
- Quick Discovery and Ordering Tools: Products are discoverable using SKU or product ID number. If a catalog or SKU is available but out of stock, Amazon Commerce Store can easily order the item for the customer without extensive searching and browsing.
- POS Integration: Customers can pay at the till with any payment method you accept today. Returns can be processed at the till allowing refunds to be processed with store credit.
- Agent and Store Reporting: Recognize and motivate your associates using metrics and information on sales success by individual customer service associates and the store.
- Easy Deployment: The store application is a SaaS solution and does not need to be installed on multiple machines. Any system connected to the internet (including web enabled POS) can use Amazon Commerce Store.
- Diverse Deployment: Amazon Commerce Store has been deployed in multiple countries to a diverse group of retailers ranging from large multichannel retailers to smaller specialty sellers. The store application has been optimized for low bandwidth to meet the requirements of varied store environments.
Amazon Commerce Store provides the performance, reliability, and superior customer experience that has made Amazon an industry leader. The application helps drive higher customer satisfaction, which leads to increased revenues.